Tickled pink!Matt Power / Rex Shutterstock

The Corpus Clock on King’s Parade was lit up pink on Wednesday evening, marking the 13th anniversary of the ‘Wear It Pink’ campaign for Breast Cancer Awareness Month.

The clock, which depicts a giant locust (the ‘Chronophage’) eating time, joined 18 of the country’s finest architectural landmarks in support of Breast Cancer Awareness Month.

The HMS Belfast, Selfridges in Birmingham and St Michael’s Mount in Cornwall were among the UK landmarks which were lit up pink to raise awareness for breast cancer in advance of ‘Wear It Pink’ day, which is taking place today.

‘Wear It Pink’, organised by the charity Breast Cancer Now, is the leading fundraising campaign for Breast Cancer Awareness Month. The campaign has raised over £27 million since its inception in 2002.

The charity supports 450 researchers across the UK and Ireland, and hopes that by 2050 everyone who develops breast cancer will survive.

Breast cancer is the UK’s most common cancer — responsible for around 1,000 deaths a month. One in eight women in the United Kingdom will face a diagnosis, and the UK has one of the lowest survival rates among European nations.

Dr John C. Taylor, the clock’s designer who studied engineering at Corpus in the 1950s, stated: “We are delighted to be supporting this fantastic event in aid of Breast Cancer Now.”

“Breast cancer is a devastating disease... The people of Cambridge are keen to help raise as much awareness and money as possible in order to one day put a stop to it”.