1) Captain Haddock (The Adventures of Tintin): Know how to dress according to the situation. While sailing, blue turtlenecks and Breton caps were his standard clothes, conveying his experience and his status of old salt. However, once he retired to his château, he changed his style, opting for double-breasted jackets and three-piece suits: different clothes for different situations.

2) Mina Murray (The League of Extraordinary Gentlemen): Own your complements. Mina’s red scarf hid a dark secret but that didn’t mean that she had to hide it. Jonathan Harker’s ex-wife built her entire wardrobe around her long and tightly knotted sash, making it her signature item. An outfit is as exciting as the complements you wear with it.

3) Jesse Custer (Preacher): Use your uniform to show your personality. Custer was an atypical preacher and so was the way he wore his clerical shirt. Paired with light blue jeans, brown leather boots and, of course, silver tips on his shirt, the uniform did not erase his individuality, it enhanced it. Don’t let corporate clothing swallow your style.

4) The Joker (Batman): Colours are your friends. Unlike his boring nemesis, the clown prince of crime knew that a memorable outfit cannot be dull. With risky combinations of green, violet, white and (sometimes) orange, the Joker went the extra mile that separates a well-dressed gentleman and an absolute style icon. Don't be afraid of playing with different tones when dressing.

5) Corto Maltese (Corto Maltese): Don’t try to hard. Arguably the best-dressed comic-book character ever, the style of the Italian sailor was the epitome of coolness. Although he changed clothes quite often, his white trousers, navy coats and white Breton cap will forever remain associated with him. Probably the least eccentric of this list, his absolute fashion sense was not to be found in his clothes but in his attitude, cheeky and straightforward, that enables him to get away with anything. Coolness is not about clothes, but about presence.