Jack’s Gelato, an ice-cream shop beloved of Cambridge students, has announced a new scheme which will reward the most loyal colleges with higher student discounts.

In the scheme, revealed online, each college will have a unique discount code for students to use when they place their order. At the end of each term, Jack’s will calculate which college has ordered the most scoops of ice cream, and release the results in a ‘JG League Table’. The results will be adjusted for the numbers of students in each college. 

Those at the top of the league table will receive an increased student discount, while those at the lower end will have a reduced discount. Jack’s promised that the College at the top of the league table would “unlock all kinds of magic”. The scheme is also open to students from Anglia Ruskin University, who have their own unique discount code. 

The results will be recalculated at the end of each term, with colleges competing for higher places on the league table.

The artisanal ice-cream shop on Bene't Street is already known for attracting long queues at all times of the year, and this new scheme is set to increase demand as students from different colleges vie for the top spot. 

One second-year Corpus Christi College student told Varsity, “As a Corpuscle who lived above Jack’s last year I feel we’ve got this one in the bag. I would feel pity for those living in further out colleges … but a discount is a discount.” 

Each college starts with a discount of 10%. Discount codes are currently live, and each college’s individual code can be found on the Jack’s Gelato social media.