Fashion doesn’t have to cost the earth, or ruin the planet. Varsity teamed up with The Serpentine Swap for this sustainable fashion shoot featuring vintage and second hand clothing. Photography by Nana Ama Konadu Otuo (Ama Konadu Photography)
byLotte Brundle & Lily Maguire
Fast fashion may be easily accessible, but it's massed produced. While also not being the most environmentally conscious choice, high-street clothing can often be impersonal. That's why, this week, we chose to do a fashion shoot celebrating the hand-me down, thrifted, and well-loved. Be it your nan's old jumper or a charity shop find, second hand clothing has a history and, in its rarity, each individual piece becomes more unique, and infinitely more valuable; it is clothing that has lived a life, clothing that can tell a story. The Serpentine Swap in Cambridge is a purveyor of a beautiful collection of vintage, second hand clothing and accessories. They take people's used clothing, giving 25% of resale value in store credit in return. You can find them on 9 Norfolk Street, Cambridge (@the_serpentine_swap on Instagram).
Creative Directing: Lotte Brundle. Photography: Nana Ama Konadu Otuo (@amakotuophotography on Instagram). Styling: Lily Maguire. Modelling: Ellie Austin, Akshata Kapoor, Benny Soran, Ellie Nagy, Naphysa Awuah, Damien Ye Rao, Kali Gladdish, Alessandra Rey and Abbie Gellatly. With thanks to: Thrive Cambridge for the use of their beautiful space, and to The Serpentine Swap for the generous loan of their fantastic clothes, which made this shoot possible